What is a Backlink? How to get backlinks for blogs? In 2022 (10 new strategies)
What is a Backlink? How to get backlinks for blogs? In 2022 (9 new strategies) |
How To Create High-Quality Backlinks To Your Blog in 2022 (10 new strategies)
Here is how to get backlinks to your website from HARO:
- Sign up as a source on HARO’s homepage and select a pricing plan. Journalists are always looking for expert opinions to include in their articles.
- Check your email three times a day, from Monday to Friday. HARO will send you a list of articles for which the reporters need information.
- Look for articles that cover your area of interest. You won’t be able to respond to every single query.
- Send in your pitch. Include your answer, your contact information, and a link to your website.
You are not guaranteed a backlink from every HARO query you respond to, but you will likely get a backlink for most of the responses reporters use. It is also an opportunity to get free referral traffic.
3. Publish “Skyscraper” Content
A piece of Skyscraper content will put you ahead of your competitors. First, find a piece of content in your industry that’s already performed well (in terms of backlinks). You can do this most efficiently, like a simple Google Search.
Please pay attention to the page ranking on the first page; many people have probably linked to it. Next, create a piece of content that’s 5-10x better than what you just found. If you can pull this off, the content will automatically attract backlinks simply because you are the best content available online.
Slightly different than broken link building is the practice of link reclamation, where you fix or “reclaim” links that once pointed at your site. These links point to pages on your website that no longer exist. You can either 301 redirect or fix these links on your end or ask the webmaster to change the link.
Other types of problems that you can also fix by asking the web admin to change/add your links are:
- Non-linking brand mentions: It’s sometimes common and easy to find others writing about your site without linking. Often a simple email to the author is enough to secure a link.
- Non-linking images: Instead of filing a copyright or DMCA takedown notice, this presents a terrific opportunity to earn a link. The way this works is to contact the website that has used the image and tell them that the image belongs to you and that you love that they’ve used it, but would they mind giving you a credit link in exchange for using it?
- “Why” Posts
- “What” posts
- Infographics
- Videos
- What is link building?
- Black hat SEO
- White hat SEO
- Anchor text
- Content
- Email outreach
- Advanced tips
7: Use Branded Strategies and Techniques
Follow the following steps to use Branded Strategies and Techniques
1: Develop a Unique Strategy, Tip or Tactic
This sounds harder than it is.
All you need to do is come up with a strategy that has SOMETHING unique about it.
Derek Halpern puts it best:
You may not have unique ingredients, but you’ve got a unique recipe.
And that unique recipe is all that matters.
People have been using broken link-building as part of their link-building campaigns for years.
Make sure that the links weren’t necessarily broken (as in, they didn’t necessarily show a 404 error).
2: Next, name your strategy
Just make sure the name describes what your strategy does.
Other than that, try to use one of these words in your strategy name:
- Method
- Technique
- Approach
- System
- Blueprint
3: Publish the strategy as part of a blog post
Your last step is to show people that your new strategy works.
Publish your strategy in the form of a blog post. Preferably a case study.
(That way, people have something to link to when they reference your technique.)
The strategy is an asset that can result in lots of backlinks.
8: Authority Resource Pages
Resource pages are a link builder’s dream. They’re pages that exist solely to link out to other sites.
How can you get links from resource pages?
Like every strategy in this article, I’ll walk you through the step-by-step process:
First, you need to find resource pages.
These can be tricky to find. Very few people call their resource page a “resource page”.
Instead, people tend to describe their pages with terms like:
“helpful resources”
“useful resources”
“further reading”
“additional resources”
So to find these pages, you just need to search for these terms plus a keyword.
Second, now that you’ve found a resource page, it’s time to reach out and (nicely) ask for a link.
After you've got the email script that will be the starting point. The more you personalize your outreach emails, the more links you’ll get.
9: Check Out Your Competitors’ Backlinks
As an entrepreneur, you probably know that it’s important to gather as much information as possible about your competitors.
This empowers you as a blogger to decide if the most effective SEO digital marketing techniques that work for them will do the same for you. Spying on your competitor's link-building strategies can give you ideas about how to get backlinks to your website.
Analyze your competitors’ strategies by:
- Identifying their resource page links and determining which websites you can connect to.
- Creating a Google alert for when they publish new content. This lets you monitor backlinks to their websites.
- I'm following them on social media.
- Subscribe to their newsletters to learn what strategies they implement in their business.
Content marketing requires you to prove to your visitors that your website is trustworthy. They want to feel safe interacting with your website.
Here are a few ways to legitimize your website and give the right impression to your visitors:
- Prove that you are a real business by including your phone number and address on your contact page. You can also post profile photos of you and your employees.
- Cultivate a professional appearance. Avoid cluttering your web pages with unnecessary elements like sponsored ads. Ensure your images and graphics are high-quality, and the layout and typography are clean.
- Correct errors. Misspelled words or images that don’t load properly can lower your website’s credibility. Remove broken links as they give the impression of a neglected website.
- Add trust badges to show that your business partners are trusted industry experts and your website is secure.
- Update content to show your visitors you’re an active business.
When it comes to building backlinks, you can use any of the strategies above. The winning edge in search engine results pages (SERPs) goes to marketers who know how to implement these backlink-building techniques.
Now that you know how to get backlinks to your website, ensure you are not violating Google’s Webmaster Guidelines. Avoid paying for links or participating in illegal link schemes.
Get authoritative websites to link to your website and you’ll generate conversions and improve your SEO.